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William Ackerman

Traditional Dating Apps don't Understand their Users

Traditional dating apps have been around for awhile now, and they've ingrained themselves as somewhat of a joke among most people.


As more and more people report the negative experiences they have on these apps, the general consensus is that these apps don't do much more than waste people's time.


The New York Times even detailed the fall of these apps in a recent article, saying this:


"Frustrated by bots, subscription costs and high effort-to-reward ratios, Gen Z is fleeing these apps."


And also pointing out a declaration made by Bustle:


"Earlier this year, 'Bustle' declared that dating apps are in their 'flop era.'"


One of the main reasons why these dating apps have failed is because the companies who created these apps simply don't understand their users.


We see an example of this when we look at a popular dating app, and how the process on their app essentially forced women to make the first move in an effort to "empower" them.


Bumblin' Along without a Clue



In this same New York Times article, they detail how the dating app, Bumble, has recently changed the way users on their site interact.


For years, Bumble made it so that when a man and a woman matched on the app, only the woman was allowed to initiate conversation. The man had to wait 24 hours for that first message, and if there was none, then they were unmatched.


Apparently, since the company has been in decline, they decided to do away with this design and allow men to message first, but only to answer a question that the woman asks on her profile.


According to the article, "Since Bumble’s initial public offering in 2021, the company’s stock price has dropped 86 percent."


Now if the company had done a bit of research in the beginning and realized the major flaw in this design, then they likely wouldn't be in this position.


Women Naturally don't Make the First Move


Women are attracted to competent, confident men, and if you take the first move away from men, then you are inherently hindering their ability to showcase their confidence and competence.


We see this in almost any social setting with men and women. Women generally sit and wait for men to approach them. It is a natural process.


This is even more evident by the feedback that Bumble has apparently been getting since its inception, with women complaining that they were forced to initiate conversation. According to the article:


"But over the years, Bumble received feedback from women who found that making the first move was 'a lot of work' or 'a burden'...”


Of course women were complaining, because when are they ever forced to make the first move in real life?


Not only were they feeling stressed about making the first move, but we can imagine how over time women must have felt that they would never find a competent man, when in reality it was the app that was holding men back from showcasing their confidence to women.


They don't Really Care about Us


This is further proof that these dating apps don't actually care about finding us life partners.


They look at their app like a gimmicky Silicon Valley product designed to keep people using the app forever so they can be pushed to pay for a premium subscription.


Traditional dating apps simply don't bother to try and understand what men and women want and value in a husband or wife, and how to create the perfect app to cater to their needs.


Instead they think of some cute marketing idea like "Let's force the women to initiate conversation and we'll tell them that we're 'empowering' them!"


"This will get em' to join!"


Unfortunately, if you don't have a dating app that actually does what it's supposed to do, and what people expect from it, then it's only a matter of time until people call BS.


This is true in the case of not only Bumble, but other traditional dating apps that have been exposed as just trying to keep people hooked on the swipe, rather than trying to help them find their life partner.


FrostyWave is Changing the Game


The idea that dating apps aren't doing what they are supposed to do, and are misleading and betraying their users is one of the main reasons we built FrostyWave.


When we took a look at what dating apps had to offer, either through research or personal experience, we realized that none of these traditional dating apps were actually trying to help people find long-term partners.


So we created FrostyWave, a dating app designed with one goal in mind:


To help you find your soulmate.


Men want attractive, friendly women, and women want competent, confident men.


So we screen the women who apply to our app for attractiveness and friendliness, and the men on our app showcase their competence by listing their career goals and achievements on their profile.


Men are required to initiate conversation with their matches, which are carefully selected using AI, so there is a very high chance that the women will respond and show interest.


Women are also encouraged to engage in conversation with their matches, and if they fail to give effort and show that they aren't serious about finding a real relationship, then they face the possibility of being removed from the app altogether.


This is because at FrostyWave, we know that your time is valuable.


We want to make sure that while you are using our app, you are being given the highest chances of finding your soulmate at all times.


No mindless swiping. No gimmicks. No BS.


So join FrostyWave today and start your journey to find your soulmate!


To join, click here.


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